The Atlas Ethos is the Soul of the Business

By: Ryan Boykin

Achieving your financial goals through real estate investment will ultimately give you the freedom to retire securely at most any age; it will also enable you to pursue other interests.  While that’s an amazing goal, I learned early in my career that the manner in which you achieve your goal is as important as the results you achieve.

I reached a turning point in business when a mentor, Steve Demos, founder and CEO of WhiteWave Foods, shared his life and business values with me, including his construct of “right livelihood” in business, meaning that everyone who touches a stream of revenue must be doing good for society-at-large. I embraced those values for myself and my company and quickly realized that if I am not doing something that fits those parameters, then I (and my team) should not be doing it at all. Hence, the Atlas culture is built around this ethos:  “Good for You, Good for Me, Good for Everything.”

This philosophy has become the guiding light I have applied to my work, my relationships, and my actions in the world. It has been deeply gratifying to see it take hold in my business, Atlas Real Estate, and to know that we are doing much more than transacting business when helping others navigate real estate investments.

I’ve been blessed with wise mentors and now it’s my turn to impart some wisdom. As you work toward achieving financial freedom through real estate, seek a positive outcome for everything and everyone involved.  Good results will follow along with another intangible benefit: peace of mind that you did the right thing and made a difference in the world, however small.